XA ideated and managed the Moschino X Sims capsule collection, available in stores and on online beginning April 13, 2019. To launch the collection, XA designed, produced and managed the Moschino X Sims Desert Party during Coachella 2019 for 1,500 invited guests at a private estate in Indio,CA. The event featured a 4,400 square foot roller skating rink, 150 foot long fun side, elevated VIP section, LED dance floor, and a custom 40 foot wide stage with roof and LED wall as well additional unique touch points throughout.   The event featured DJ performances by Diplo, A-Trak, and The Misshapes as well as a special live performance by Saweetie.   Event Partners Included:  Sonic, Ciroc, Lyft, Perrier and KAOS   Notable Guests included: Jeremy Scott, Saweetie, Diplo, A-Trak, Janelle Monae, Winston Duke, Kiernan Shipka, Jillionaire, Jasmine Sanders, Stella Maxwell, Duckie Thot, Erika Jayne, Blac Chyna, Rowan Blanchard, Gigi Gorgeous, Hennessy Carolina,  and Danielle Herrington   The in game element of the collaboration, The Moschino Sims Stuff Pack will be available to consumers September 2019.

XA was tasked to coordinate the movements of all of Moschino’s A-List Met Ball Guests in a single vehicle that could accommodate a 4 foot wide 7 foot tall chandelier dress and headpiece.    Working together with the New York City Police, Vogue and the brand XA created an unexpected and unforgettable Met Ball moment - the arrival of Jeremy Scott, Gwen Stefani ,Katy Perry, Bella Hadid, Tracey Ellis Ross, Sarah Paulson, Maluma, and Violet Chachki all in unison on a branded double decker bus.   Immediately following the Met Ball, XA produced and managed Moschino’s Ball After the Ball. The celebrity heavy celebration of Notes on Camp was attended by Jeremy Scott, Katy Perry, Gwen Stefani, Maluma, Voilet Chachki, Kacey Musgraves, Karli Kloss, Brad Goreski, Taylor Hill, Daphne Groeneveld, Dilone and Amanda LePore and featured DJ sets by The Mishapes, Jodie Harsh and Mia Moretti.

J.CREW NATIONAL STRIPES DAY 2019 To Celebrate J.Crew's annual National Stripes Day, XA designed and produced a multi-city celebration in Brooklyn, Miami, Chicago and Los Angeles. XA secured a partnership with Mini Cooper and thematically wrapped 4 Minis. XA designed a custom striped pattern that was used during the campaign and transformed each of the participating J.Crew stores in a colorful striped mural. Each store promoted striped merchandise and celebrated the day with DJ's, local food trucks and cocktails. Consumers were invited to use the National Stripes Day hashtag across social.

Music of soul.

This mini-doc features Cardi B and her TIDAL X: Moschino performance at Art Basel.

Give old denim a purpose! Did you know you can recycle your denim for a good cause? With the Blue Jeans Go Green initiative, your old denim is up cycled into natural cotton fiber insulation that helps communities in need. To date, the program has collected over 1 million pieces of denim and saved over 600 tons from going to landfills. Recycle your denim at Madewell (in-store) and get $20 off a new pair of jeans. Learn more at www.BlueJeansGoGreen.Org. Connect with Cotton for the latest news, events and promos regarding the program. www.thefabricofourlives.com/blog Instagram: https://www.instagram.com/DiscoverCotton Twitter: https://www.twitter.com/DiscoverCotton Pinterest: https://www.pinterest.com/DiscoverCotton Facebook: https://www.facebook.com/Cotton Music by Freedom Fry “The Wilder Mile”