Moschino x The Sims Desert Party 2019
XA ideated and managed the Moschino X Sims capsule collection, available in stores and on online beginning April 13, 2019. To launch the collection, XA designed, produced and managed the Moschino X Sims Desert Party during Coachella 2019 for 1,500 invited guests at a private estate in Indio,CA. The event featured a 4,400 square foot roller skating rink, 150 foot long fun side, elevated VIP section, LED dance floor, and a custom 40 foot wide stage with roof and LED wall as well additional unique touch points throughout. The event featured DJ performances by Diplo, A-Trak, and The Misshapes as well as a special live performance by Saweetie. Event Partners Included: Sonic, Ciroc, Lyft, Perrier and KAOS Notable Guests included: Jeremy Scott, Saweetie, Diplo, A-Trak, Janelle Monae, Winston Duke, Kiernan Shipka, Jillionaire, Jasmine Sanders, Stella Maxwell, Duckie Thot, Erika Jayne, Blac Chyna, Rowan Blanchard, Gigi Gorgeous, Hennessy Carolina, and Danielle Herrington The in game element of the collaboration, The Moschino Sims Stuff Pack will be available to consumers September 2019.
Moschino Met Ball Arrival & Afterparty
XA was tasked to coordinate the movements of all of Moschino’s A-List Met Ball Guests in a single vehicle that could accommodate a 4 foot wide 7 foot tall chandelier dress and headpiece. Working together with the New York City Police, Vogue and the brand XA created an unexpected and unforgettable Met Ball moment - the arrival of Jeremy Scott, Gwen Stefani ,Katy Perry, Bella Hadid, Tracey Ellis Ross, Sarah Paulson, Maluma, and Violet Chachki all in unison on a branded double decker bus. Immediately following the Met Ball, XA produced and managed Moschino’s Ball After the Ball. The celebrity heavy celebration of Notes on Camp was attended by Jeremy Scott, Katy Perry, Gwen Stefani, Maluma, Voilet Chachki, Kacey Musgraves, Karli Kloss, Brad Goreski, Taylor Hill, Daphne Groeneveld, Dilone and Amanda LePore and featured DJ sets by The Mishapes, Jodie Harsh and Mia Moretti.
J.Crew National Stripes Day 2019
J.CREW NATIONAL STRIPES DAY 2019 To Celebrate J.Crew's annual National Stripes Day, XA designed and produced a multi-city celebration in Brooklyn, Miami, Chicago and Los Angeles. XA secured a partnership with Mini Cooper and thematically wrapped 4 Minis. XA designed a custom striped pattern that was used during the campaign and transformed each of the participating J.Crew stores in a colorful striped mural. Each store promoted striped merchandise and celebrated the day with DJ's, local food trucks and cocktails. Consumers were invited to use the National Stripes Day hashtag across social.
Blue Jeans Go Green: Denim Recycling with Madewell | Cotton
Give old denim a purpose! Did you know you can recycle your denim for a good cause? With the Blue Jeans Go Green initiative, your old denim is up cycled into natural cotton fiber insulation that helps communities in need. To date, the program has collected over 1 million pieces of denim and saved over 600 tons from going to landfills. Recycle your denim at Madewell (in-store) and get $20 off a new pair of jeans. Learn more at www.BlueJeansGoGreen.Org. Connect with Cotton for the latest news, events and promos regarding the program. www.thefabricofourlives.com/blog Instagram: https://www.instagram.com/DiscoverCotton Twitter: https://www.twitter.com/DiscoverCotton Pinterest: https://www.pinterest.com/DiscoverCotton Facebook: https://www.facebook.com/Cotton Music by Freedom Fry “The Wilder Mile”
USA NETWORK SUITS & MR PORTER, SUITS & STYLE
Online mens designer fashion store MR PORTER and basic cable giant USA Network partnered to present SUITS & STYLE, a fashion and lifestyle collaboration celebrating the June 14th return of the hit original series SUITS. “Inspired by the complimentary sensibilities of the SUITS and MR PORTER brands, SUITS & STYLE will bring their shared philosophy and sophisticated aesthetic to life through an innovative, multi-platform integration of fashion, technology, commerce and entertainment with an unmistakably modern point of view.” The partnership kicked off June 6th, beginning with the launch of a dedicated microsite featuring original editorial content, photography, behind-the-scenes footage and exclusive interviews with SUITS stars Gabriel Macht and Patrick J. Adams. The site also offers readers the chance to win a $25,000 wardrobe on MR PORTER. XA created a SUITS & STYLE Gallery in Manhattan’s Meatpacking District, a fashion show on New York City’s famed High Line, and an Army of Suitors on bikes in NYC, Chicago, LA and San Francisco to distribute a 20-page SUITS & STYLE edition of the MR PORTER POST.
Harper's Bazaar Pops Up at Coachella
For a little fun under the sun, check out our cool client video! Harper's Bazaar popped up at Coachella to promote ShopBAZAAR.com, the newly launched e-commerce site. XA created a desert oasis shopping experience poolside at The Parker finding clever ways to integrate the Harper's Bazaar brand and six sponsors. Attendees included Katy Perry and DJ Mia Moretti. VIPs and festival-goers could browse the editor-curated collection for cool festival fashion throughout the Coachella weekend. The pop up received record breaking sales with 400+ shoppers and achieved 375+ million media impressions!