SHOWTIME

MASTER OF SEX POP UP

XA created a pop up in NYC’s soho neighborhood to promote the launch of Showtime’s newest series, Masters of Sex, a one-hour drama starring Emmy and BAFTA Award nominee Michael Sheen and acclaimed actress Lizzy Caplan. XA wrapped an entire corner facade in Masters of Sex key art and staged a series of vignettes in the windows to reveal something about the show.

e series chronicles the unusual lives, romance, and pop culture trajectory of William Masters and Virginia Johnson, the real-life pioneers of the science of human sexuality. eir research touched othe sexual

revolution and took them from a midwestern teaching hospital to the cover of Time magazine and nearly a dozen appearances on Johnny Carson’s couch. e storefront was active for nearly two weeks receiving millions in impressions.

THE XA APPROCH 

WE NAIL THE DETAILS. WE BRING OUR CREATIVITY, EXPERIENCE AND PASSION TO EVERY ELEMENT OF A PROJECT. WE DON’T JUST INNOVATE, WE EXECUTE. FLAWLESSLY.

WE BELIEVE WE ARE ONLY AS GOOD AS OUR LAST EVENT.

WE’RE XA.