BEAUTYCOUNTER

NYC POP UP STORE

XA designed and produced a 3 day pop up for BEAUTYCOUNTER.

 

The 3 day pop up was designed to introduce the new product line to editors and regional sales consultants as well as consumers. XA transformed a 10,000 square foot empty retail store in 24 hrs. The pop up featured a wall with the brand's manifesto, an ingredient bar where consumers can get smoothies made with the same natural ingredients found in their products, multiple product displays and an area where consumers could call their state senators to demand strict regulations on beauty products incorporating harmful ingredients. The pop up welcomed over 10,000 consumers throughout the 3 days!

WE BELIEVE WE ARE ONLY AS GOOD AS OUR LAST EVENT.

WE’RE XA.