Content. Consumers. Collaboration. AMPLIFIED. NBC Universal hosted a special evening for CEOs from some of television’s biggest advertisers. Offering VIPs a one of a kind experience, XA transformed NYC’s post once and staged a business theater style presentation so the audience could witness an impressive presentation.

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NBC’s Nightly News Anchor, Brian Williams was on hand to entertain guests and interview NBC Universal CEO and President, Stephen Burke. Advertisers caught wind of NBC Universal’s powerful cross platform of assets in broadcast, cable and online properties.

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XA considered a host of VIP touch points throughout and enlisted Mario Batali as the evening’s executive chef.