MOSCHINO AND H&M CELEBRATE COACHELLA 2018

 

For the 5th consecutive year XA produced, designed and managed the annual Jeremy Scott/Moschino Coachella Event. The 2018 Event served as the means by which the upcoming Moschino TV H&M collaborative collection was announced to the world. The event featured specialty cocktails curated by Absolut Lime and treats by Momofuku and Milk Bar.  

 

A true adult playground, custom activations included a 3D #HMOSCHINO  installation at the entrance, a floating 50 foot screen installation across the venue’s central lagoon, a 3D retro stereo DJ booth and custom created live graphics projected across multiple surfaces.  

 

The event culminated with the collaboration announcement being made live globally across all H&M social media platforms by Gigi Hadid.

 

The event was covered globally and has received over 1.5 billion impressions to date.

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WHO:

Gigi Hadid, Cardi B, 21 Savage, 6LACK, Alessandra Ambrosio, Algee Smith, Anwar Hadid, Bella Thorne, Cash Cash, Charli XCX, Chelsea Leyland, Chloe + Halle, Cordell Broadus, Caroline Vreeland, Corinne Fox, Daniel Kaluuya, Daphne Groeneveld, Delilah +Amelia Hamlin, Dilone, Diplo, DJ Mustard, DRAM, French Montana, Francis Bean Cobain, HAIM, Hailey Baldwin, Halsey, Iggy Azalea, Jasmine Sanders, Joan Smalls, JonBoy, Jordan Barrett, Jourdan Dunn, Kaia Gerber, Kali Uchis, Kelly Rowland, Kiersey Clemons, Kylie Jenner, Lais Riberio, Leomie Anderson, Little Mix, Lottie Moss, Miguel, Olivia Culpo, Paris Jackson, Paris Hilton + Chris Zylka, Patrick Schwarzenegger, Post Malone, Presley Gerber, Rich the Kid, Scott Eastwood, Serayah, Skip Marley, Skrillex, Siobhan Bell, Sita Abellan, Slick Woods, Tommy Dorfman, Vanessa Hudgens, Winnie Harlow, YG, Young Paris, Zara Larssen  

 

DJs:

Erika Jayne, A-Trak, Diplo, Boys Noize, Mia Moretti, The Misshapes, KESH