XA ideated and managed the Moschino X Sims capsule collection, available in stores and on online beginning April 13, 2019. To launch the collection, XA designed, produced and managed the Moschino X Sims Desert Party during Coachella 2019 for 1,500 invited guests at a private estate in Indio,CA. The event featured a 4,400 square foot roller skating rink, 150 foot long fun side, elevated VIP section, LED dance floor, and a custom 40 foot wide stage with roof and LED wall as well additional unique touch points throughout.

 

The event featured DJ performances by Diplo, A-Trak, and The Misshapes as well as a special live performance by Saweetie.

 

Event Partners Included: 

Sonic, Ciroc, Lyft, Perrier and KAOS

 

Notable Guests included:

Jeremy Scott, Saweetie, Diplo, A-Trak, Janelle Monae, Winston Duke, Kiernan Shipka, Jillionaire, Jasmine Sanders, Stella Maxwell, Duckie Thot, Erika Jayne, Blac Chyna, Rowan Blanchard, Gigi Gorgeous, Hennessy Carolina,  and Danielle Herrington

 

The in game element of the collaboration, The Moschino Sims Stuff Pack will be available to consumers September 2019.