XA transformed New York’s Pier 36 for USA Network’s Upfront, so cable’s #1 network, could close out Upfront Week with a grand scale spectacular event featuring the stars of the network’s powerful stable of original programming. The USA Upfront was emceed by the cast of the network’s critically acclaimed series SUITS and featured talent from across the network’s originals.
The event also featured performances by New York based DJ’s Andrew Andrew and indie rock band Passion Pit, who closed out the evening with a performance complemented with Fireworks by Grucci.
Over 1,600 members of the advertising and press communities were in attendance. USA Network is anticipating a 5% to 7% increase in upfront advertising prices and negotiations.
WE BELIEVE WE ARE ONLY AS GOOD AS OUR LAST EVENT.