FRESH 'GOLD' ART BASEL LAUNCH
MOSCHINO LAUNCHES FRESH "GOLD" 2017
Moschino celebrated the launch of the Moschino Gold Fresh Fragrance in Miami with special performance by Diplo, Cardi B and G-Eazy in partnership with global music and entertainment platform, TIDAL at the Eden Roc Miami Beach. Continuing the successful TIDAL X: Moschino partnership, TIDAL exclusively livestreamed Diplo, Cardi B and G-Eazy’s performances at the annual Miami party. TIDAL members were able view the livestream at TIDAL.com/Moschino. The event featured custom gold floral arrangements, large scale 3D installations, a 50 foot MOSCHINO logo build as well as custom gold furnishings. Guests sipped on specialty Gin & Juice cocktails provided by Tanqueray No. TEN and world-renowned Australian fine wine, Bird in Hand at Jeremy Scott’s private dinner at Eden Roc Miami. The invite-only party also featured DJ performances by Angel + Dren, Mia Moretti and Sita Abellan. The event was designed, produced and managed by XA, The Experiential Agency.
WHO: Joan Smalls, Diplo, G-Eazy, Dev Hynes, Slick Woods, Paris Hilton, Young Paris, Justine Skye, Cordell Broadus, Ruby Aldridge, (Young) Jeezy, Chloe Wise, RJ King, Giampaolo Sgura, Violet Chachki
PERFORMANCES: CARDI B + G-EAZY + DIPLO
DJs: Mia Moretti + Sita + Angel and Dren
PRESS: Vogue, W Magazine, WWD, Style.com, US Weekly, Hollywood Reporter, Vogue UK, Page Six, The Daily, E!, Nylon, InStyle, L'OFFICIEL, New York Magazine, LA Times, WWD, Huffington Post, Yahoo, Daily Mail UK, Billboard Magazine, PAPER MAG, Purple Magazine, The Telegraph, Radar, Just Jared, Revolt, Observer, Essence, Footwear News, New York Magazine / The Cut, Hype Magazine, CR Fashion Book, The Bellingham Herald
THE XA APPROCH
WE BELIEVE WE ARE ONLY AS GOOD AS OUR LAST EVENT.