XA produced, designed and managed the Madewell Make it Personal Tour, a mobile pop up experience that allowed consumers to instantly personalize Madewell leather goods and gifts.  

The tour traveled from New York City to Portland stopping in 6 markets during the Holiday Season at both high traffic in market landmarks as well as with Renegade Craft. 

Keen to highlight like minded artists and makers, local artisans and small businesses were highlighted at each stop within the Renegade Craft Madewell footprint.