MADEWELL MEN'S POP UP SHOP AND LAUNCH EVENT

 

To launch Madewell's first Men's Collection XA designed, produced and installed a Madewell branded pop up shop at Crest Hardware in Williamsburg, Brooklyn.

 

The 4 day pop up launched with a private evening event that featured a performance by Barns Courtney and curated local fare by Roberta's Pizza, Hometown BBQ and Oddfellows Ice Cream as well as live screen printing of limited edition designs created exclusively for the event.